Automate or Evaporate

1. Marketing

Types of Email Marketing Campaigns

Most marketers are doing email campaigns all wrong.

And I get it.

With so many different types of email campaigns out there, it’s tough to know which ones actually work.

Here’s a mind-bending truth:

The difference between a $1M email campaign and a dud often comes down to understanding the matrix of human psychology.

The Great Email Paradox

The harder I tried to sell, the less people bought.

This paradox haunted me until I discovered something fascinating:

The most effective emails aren’t about selling at all—they’re about creating mental models that transform how people think.

Let’s deep dive.

1. The Welcome Sequence

Think of your welcome sequence as offering the red pill to your subscribers.

Do they want to stay in their comfortable reality, or are they ready to see how deep the rabbit hole goes?

The psychological architecture:

• Email 1: Pattern Interrupt (Challenge their existing reality)
• Email 2: New World Vision (Show them what’s possible)
• Email 3: Bridge Building (Connect old patterns to new possibilities)
• Email 4: Choice Moment (Invite them to transform)

2. Educational loop that converts

The best educational emails don’t teach—they rewire neural pathways.

I call this the “Inception Principle” (yes, like the movie).

Example: Instead of teaching email marketing tactics, show how each email campaign type mirrors a different aspect of human relationship development:

• Welcome Sequence = First Date
• Educational Content = Building Trust
• Promotional Emails = Making Commitments
• Re-engagement = Rekindling Romance

3. The “No-Pitch” Promotional Email

Sounds contradictory, right?

But here’s the truth: The best promotional emails don’t feel promotional at all.

Last month, I tested this approach:

• Told a relevant story
• Shared a specific result
• Explained how I got it
• Let readers ask for more info

Result: 23% conversion rate (vs. my usual 7%)

4. The Re-Engagement Catalyst

Here’s where it gets interesting:

Just like Schrödinger’s cat, an inactive subscriber exists in a superposition of states—both dead and alive until you observe them.

My 3-part re-engagement sequence:

1. The “Remember Me?” email
2. The “Quick Win” offer
3. The “Last Call” message

5. The Behavioral Matrix

What if you could predict subscriber actions before they happen?

After analyzing 2M+ email interactions, I discovered three core behavioral loops:

• The Curiosity Loop (drives opens)
• The Value Loop (drives engagement)
• The Action Loop (drives conversion)

Remember: These aren’t just email campaigns—they’re reality-bending tools that reshape how people think, feel, and act.

The Matrix is real. And you’re the architect.

The 24-Hour Challenge

Here’s what I want you to do right now:

1. Pick ONE of these campaign types
2. Spend 60 minutes mapping it out
3. Implement it in the next 24 hours

(Yes, it needs to be that fast.)

The Reality Check

Will this be easy? No.

Will it work immediately? Probably not.

Will it transform your business if you stick with it? Absolutely.

It works if you work it.

2. Productivity

Time Blocking

Here’s a wild thought:

Most people don’t actually work 8 hours a day—they just spend 8 hours thinking about work.

Let me explain…

Distractions > Attention

We live in an age of infinite distractions but finite attention.

Think about that for a moment.

Your phone buzzes. Your Slack pings. Your email dings.

Each interruption isn’t just a moment lost—it’s a complete derailment of your cognitive train.

Here’s why this matters:

According to neuroscience, it takes ​23 minutes to fully regain focus​ after an interruption.

Now, let’s do some quick math:

• Average knowledge worker: 80+ interruptions per day
• Recovery time: 23 minutes each
• Total focus time lost: ~30 hours per week

Mind-blowing, right?

Here’s What Nobody Tells You About Time Blocking

Most “productivity gurus” make this way too complicated.

You don’t need:

• Fancy apps
• Complex systems
• 5AM wake-up calls

What you need is a proven framework that actually works.

The Energy Arbitrage Framework

Think of your day like the stock market:

• Your energy is the currency
• Your tasks are the investments
• Your schedule is your portfolio

The goal? Maximum return on energy invested.

Here’s how to execute this:

1. The Power Hour

Every day starts with a 90-minute power block.

Here’s mine:

• 7:30-9:00 AM: Content creation
• Zero distractions (phone in another room)
• One focus: Revenue-generating activities

Results: This single block generates 80% of my daily revenue.

2. The Block Architecture

Think of your day as a city:

• Skyscrapers = Deep work blocks (2-3 hours)
• Parks = Buffer zones (30 minutes)
• Streets = Quick tasks (15-30 minutes)

3. The Energy Matrix

Plot your tasks against two axes:

• Energy Required (High vs. Low)
• Impact (High vs. Low)

Then schedule accordingly:

• High Energy + High Impact = Morning blocks
• Low Energy + High Impact = Afternoon blocks
• Low Energy + Low Impact = Evening blocks

The Contrarian Insight

Constraint creates freedom

By deliberately constraining your activities to specific time blocks, you paradoxically create more freedom in your life.

Think about it:

• A river without banks is just a flood
• A game without rules is just chaos
• A day without blocks is just busy work

Real Talk: The Downsides

Let’s be honest:

• Time blocking feels restrictive at first
• You’ll mess up the first week
• Some days will fall apart

That’s normal. Stick with it.

The Implementation

Here’s your 72-hour transformation plan:

Hour 1-24

• Audit your current energy patterns
• Identify your “golden hours”
• List your high-impact activities

Hour 24-48

• Design your ideal block schedule
• Set up physical barriers (phone in another room)
• Prepare your workspace

Hour 48-72

• Execute your first blocked day
• Record observations
• Adjust and iterate

The Compound Effect

Small changes in time management compound dramatically.

Let’s do the math:

• 1 focused hour per day
• 5 days per week
• 50 weeks per year = 250 extra focused hours annually

That’s equivalent to 6+ extra work weeks of pure productivity.

A Final Thought

Time isn’t just money.

Time is life itself.

And how you block your time

Is how you block your life.

saying “no” to a person or opportunity is often saying “yes” to yourself. — Luke Seavers

3. Solopreneurship

How to Validate your business idea

The biggest reason most solopreneurs fail isn’t what you might think.

It’s not:

• Lack of funding
• Tough competition
• Poor marketing

Instead, it’s something much simpler…

They build something nobody wants to buy.

The Validation Vortex

Think of market validation like a tornado:

• It starts broad at the top (market research)
• Spins faster in the middle (customer conversations)
• Narrows to a powerful point at the bottom (paid pilots)

Let’s break this down…

1. The Observer Effect

A fascinating parallel from quantum physics:

Just as observing particles changes their behavior, entering a market as a participant changes your understanding of it.

The key is to observe before participating.

My methodology:

• Join 3 communities where your target customers congregate
• Spend 72 hours in pure observation mode
• Document patterns using the P.A.I.N framework:
  • Problems they face
  • Attempts at solutions
  • Irritations with current options
  • Needs they express

2. The Minimum Viable Bridge

The best way to cross a river isn’t to build a bridge.

It’s to find out if people want to get to the other side.

Your first solution should be:

• Created in 48 hours or less
• Delivered manually if necessary
• Priced at 2x your target price

Why 2x?

Because if people will pay double your intended price, you’ve found a real pain.

3. The Money Momentum

This is where most entrepreneurs get it backward.

They follow this sequence:

Build → Launch → Sell

But the validation vortex demands:

Sell → Build → Scale

Here’s the exact script I use:

“I noticed you mentioned [specific pain point]. I’m developing a solution that helps [target audience] achieve [specific outcome]. Would you be interested in being one of 3 pilot customers at a special rate?”

The 7-Day Validation Sprint

Let me give you a concrete timeline:

Days 1-3: Observer Effect

• Join relevant communities
• Document 20 pain points
• Identify patterns

Days 4-5: Minimum Viable Bridge

• Create solution outline
• Set up basic delivery method
• Define pilot pricing

Days 6-7: Money Momentum

• Send 50 personalized outreach messages
• Conduct 5 customer interviews
• Secure 3 pilot customers

The Meta Pattern

Here’s what makes this framework powerful:

It creates a feedback loop that gets stronger with each iteration.

Every observation informs your solution.
Every conversation refines your understanding.
Every pilot customer validates your assumptions.

Think of it like compound interest for your business idea.

A Final Thought

Remember:

Markets are conversations.
Products are hypotheses.
Revenue is validation.

The goal isn’t to be right.
It’s to become less wrong over time.

Until Next Week,

Think big | Start small | Keep going