Action beats analysis → Every Single Time.

1. Marketing

Building and Maintaining an Email List

Building an email list isn’t just about collecting random email addresses.

(Far from it)

In fact, most people go about list building ALL wrong.

I’m about to show you exactly how to build an email list that drives real results in 2024.

The best part?

You don’t need fancy tools or a huge marketing budget to make this work.

The Truth About Email List Building

It’s an irony that building an email list is simultaneously easier and harder than ever before.

Easier because the tools are better.

Harder because everyone’s doing it.

The Lighthouse Effect

Imagine you’re a lighthouse keeper in the 19th century.

Your job isn’t to attract every ship in the ocean—it’s to guide the right ships safely to harbor. Those who need your light will find their way to you.

This is the perfect metaphor for building an email list in 2024 & beyond.

Most people try to be a searchlight, frantically scanning the horizon for any attention they can get.

But the real magic happens when you become a lighthouse: steady, consistent, and attracting exactly the right people to your shore.

The Psychology of Attraction

Here’s what nobody tells you about list building:

It’s not about marketing. It’s about psychology.

Three psychological principles drive all successful email lists:

1. The Immediacy Effect

• Humans crave instant gratification
• Your first interaction must deliver immediate value
• The “24-Hour Win” principle (more on this below)

2. The Identity Loop

• People don’t join email lists; they join tribes
• Your subscribers need to see themselves in your story
• Creating what I call “resonance moments”

3. The Value Velocity

• Speed of value delivery matters more than quantity
• Each email should create an “aha moment”
• Building anticipation for what’s next

The 3-Step System

After countless failures, I developed what I call the “MVA Framework”:

• Magnetic lead magnet
• Viral distribution
• Automated nurture

Let me break this down.

1. The Magnetic Lead Magnet

Stop creating generic PDF guides no one wants.

Instead, build what I call a “24-Hour Win” – something your audience can implement and see results from in one day.

It should:

• Solve one specific problem
• Promise quick results
• Be instantly actionable

2. Viral Distribution (Without Being Cringe)

Here’s the distribution system I use:

1. Pick ONE platform
2. Post valuable content daily
3. Add a non-pushy CTA to your lead magnet
4. Engage with every comment

3. The Automated Nurture Sequence

A welcome sequence that actually builds relationships.

My 5-day sequence:

• Day 1: Personal story + quick win
• Day 2: Common mistake + solution
• Day 3: Case study
• Day 4: Behind-the-scenes look
• Day 5: Advanced strategy

Tools I Use

I keep it simple:

• ConvertKit for email ($29/mo)
• Notion for content planning (free)
• Canva for lead magnets (free)

That’s it. No fancy tech stack needed.

The Real Talk

Look, building an email list isn’t always sunshine and rainbows.

Challenges you’ll face:

• Imposter syndrome (I still get this)
• Slow initial growth
• Unsubscribes (they hurt less over time)

But here’s what I know: If I could build this from scratch while working a full-time job, so can you.

Your 7-Day Action Plan

A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.

— Ramsay Leimenstoll

2. Productivity

5 Time Wasters to Eliminate from Your Day

The most successful people I know are never “busy.”

Think about this:

We wear “busy” like a badge of honor, but what if it’s actually a sign of failure?

Consider two scenarios:

Scenario A: You’re constantly checking emails, jumping between tasks, and “putting out fires.” Result: Exhaustion, missed deadlines, strained relationships

Scenario B: You’re focused, deliberate, and seemingly “relaxed.” Result: Consistent output, strategic growth, deep relationships

The paradox?

The less “busy” you appear, the more you actually accomplish.

The Hidden Mathematics

Here’s where it gets fascinating…

Research shows that every interruption costs you 23 minutes of focused work. But the real cost is exponential:

Interruption → Lost Focus → Compensatory Multitasking → Increased Errors → More “Fires” to Fight

I call this the “Busy Spiral.”

5 Time Vampires Sucking Your Life Away

1. The “Quick Check” Fallacy

I tracked my social media usage for a week. The results were embarrassing:

• 37 daily check-ins
• 2.4 hours lost
• 23 minutes to refocus each time

The Fix:

• Delete social apps from phone
• Use Freedom app to block sites
• Schedule 2x 30-minute blocks for social

Results: Saved 1.8 hours daily

2. The Email Entropy

Every unread email is a micro-debt accumulating interest.

• What it looks like: Constantly refreshing your inbox
• Real cost: 40% of productive time lost to email management

The Fix:

My new 3×3 system:

• Check 3 times daily (9am, 1pm, 4pm)
• Spend max 30 minutes each time
• Use templates for common responses

Results: Email time cut by 71%

3. The “I’ll Remember That” Myth

Your mind is for having ideas, not holding them.

Was keeping 50+ tasks in my head. Recipe for disaster.

The Fix: My “Second Brain” system:

• Notion for project management
• Todoist for quick capture
• Weekly review every Friday

Results: Mental clarity + nothing falls through cracks

4. The Notification Nightmare

Every ping is a tiny thief stealing your attention.

• What it looks like: Constant alerts from various apps
• Real cost: 2 hours of productivity lost per day to notifications

The Fix:

• Turned off ALL notifications
• Set up VIP alerts only
• Check platforms 3x daily

Results: Focus sessions up 300%

5. The Analysis Paralysis

Data is valuable, but drowning in it is fatal.

• What it looks like: Endless research without action
• Real cost: Projects delayed by 30-50% due to over-analysis

The Fix:

• 5 key metrics only
• Weekly review schedule
• Action items for each metric

Results: Faster decisions, better outcomes

The 3-Step Reset Framework

After testing this with my network, I’ve distilled the solution into three parts:

1. The Time Audit (Days 1-2)

Think of this as your personal time archaeology dig.

• Unearth your patterns
• Document everything
• Look for hidden correlations

2. Strategic Elimination (Days 3-5)

Channel your inner Marie Kondo:

• If it doesn’t create value, eliminate it
• No half measures
• Build systems, not goals

3. The Renaissance (Week 2)

This is where magic happens:

• Rebuild your day with intention
• Create unbreakable boundaries
• Design your ideal future

A Final Thought

Time isn’t money.
Time is life itself.

And life is too precious to waste being “busy.”

We must use time as a tool, not as a couch.

— John F. Kennedy

3. Solopreneurship

Creating a Solopreneur Business Plan

A paradox sits at the heart of solopreneurship

The very constraints that feel like prison bars are actually the scaffolding for your escape.

Let me explain…

Why Your 9-5 Job Is Your Greatest Asset

Last week, I spoke with Ben, a brilliant marketing director making $150K at a Fortune 500.

“I feel trapped,” he told me. “This salary is holding me back from starting my own thing.”

Here’s the irony:

Your corporate job isn’t your prison—it’s your launching pad.

Why?

Three powerful forces are at work:

1. The Expertise Flywheel
2. The Risk Reversal Effect
3. The Credibility Accelerant

Let’s dive deeper…

1. The Expertise Flywheel

History teaches us an interesting lesson:

Many of the world’s most successful entrepreneurs didn’t start from scratch—they started from strength.

Think about it:

• Sara Blakely sold fax machines while developing Spanx
• Phil Knight taught accounting while building Nike
• Brian Armstrong worked at Airbnb before founding Coinbase

Your 9-5 isn’t just paying bills—it’s paying tuition for your entrepreneurship education.

Every:

• Client meeting
• Project deadline
• Team conflict
• Budget discussion

Is building your entrepreneurial toolkit.

2. The Risk Reversal Effect

Here’s a mental model I love:

The “Bridge Over Troubled Waters” strategy.

Instead of jumping into solopreneurship (high risk), build a bridge (controlled risk):

Morning hours (6-8 AM): → Work on your business

Day job (9-5): → Learn and earn

Evening hours (7-9 PM): → Build your audience

Your salary isn’t a chain—it’s a safety net that lets you take calculated risks.

3. The Credibility Accelerant

A fascinating phenomenon I’ve observed:

Corporate experience creates instant credibility in ways that pure entrepreneurship often can’t.

Example: “I helped Fortune 500 companies optimize their email campaigns” vs “I’m an email marketing consultant”

Which sounds more compelling?

The psychology at work:

1. Social proof through association
2. Demonstrated expertise in real-world contexts
3. Built-in case studies from your day job

The 90-Day Liberation Framework

Now, let’s get tactical.

Here’s the exact framework I’ve seen work repeatedly:

Days 1-30: Foundation Phase

• Audit your corporate wins
• Identify your “unique ability” (intersection of talent and market need)
• Create your minimum viable service

Days 31-60: Market Testing

• Share insights on LinkedIn
• DM 5 potential clients daily
• Run 3 pilot projects at reduced rates

Days 61-90: Scale Planning

• Document results and testimonials
• Create standardized delivery systems
• Build your “freedom fund” (6 months of expenses)

The Mental Shift That Changes Everything

Stop seeing yourself as an employee trying to escape.

Start seeing yourself as an solopreneur in training.

Every:

• Difficult meeting
• Challenging deadline
• Corporate politics

Is fuel for your future success.

Remember: The path to freedom isn’t about escaping—it’s about evolving.

The best way to predict the future is to create it.

— Peter Drucker

Until Next Week,

Think big | Start small | Keep going