11+ Best SEO reporting software in 2024
Read in 28 min Editorial Guidelines
We conduct independent, detailed reviews of software products using a multi-point approach. When you purchase through our links, we earn a commission. Read our editorial guidelines and disclosure.
4.5/5
2114 reviews (G2)
SEMRUSH
SEMRush equips you with robust tools to tackle your SEO challenges, giving insights to outsmart your competitors and climb the search rankings.
4.8/5
509 reviews (G2)
SURFER SEO
Surfer SEO offers advanced, AI-driven on-page optimization to help your content rank higher by analyzing and adapting to real-time data insights.
4.8/5
77 reviews (G2)
DASHTHIS
DashThis centralizes your marketing data into easy-to-use dashboards, streamlining your reporting process for more effective decision-making.
Did you know that over two-thirds of clicks (68.7%) on search engine result pages (SERPs) go to the top three organic listings?
This critical insight into user behavior emphasizes the importance of being at the top of the search results to capture the most potential traffic.
Securing those coveted spots at the top of the search results is a challenge, especially with search algorithms constantly evolving. That’s why understanding the importance of comprehensive SEO reporting is crucial and enlightening.
Further Reading: SEO Reporting in 2024: What’s Changing?
It’s a key tool for businesses aiming to boost their visibility and traffic. It helps them leapfrog in the competitive digital marketing landscape by tracking keyword rankings, understanding user behavior, and identifying areas of improvement.
Whether managing a small website or multiple clients, you don’t want to miss out on significant organic traffic.
By harnessing the power of SEO reporting tools, you can supercharge your ranking strategy, dominate the SERPs, and attract the traffic your website truly deserves.
This post explores the 11+ best SEO reporting tools in 2024, giving you a clear guide to making an informed decision. Each SEO tool provides comprehensive features, from rank tracking to in-depth reporting.
TL;DR
What is the best SEO reporting software?
Finding the best SEO reporting software is essential to streamline your SEO efforts.
The right tool can make all the difference, helping you make data-driven decisions while tracking your site’s performance.
With so many SEO tools available, it helps to classify them into three broad categories: Rank Tracking Tools, All-in-One SEO Suites, and Data Analytics and Reporting Tools.
Rank Tracking Tools
These tools help you keep track of your website’s rankings in search engines, giving you invaluable insights into the keyword and SERP performance.
All-in-One SEO Suites
These comprehensive tools are a one-stop solution, simplifying your SEO tasks by combining rank tracking, site audits, and backlink analysis features.
Data Analytics and Reporting Tools
These tools analyze data and generate reports that help you understand user behavior, allowing you to make well-informed decisions based on insights.
When selecting the best SEO reporting tools, aligning their features with your business needs is crucial.
Whether you’re focused on in-depth ranking analysis, comprehensive SEO strategies, or deep data insights, there’s a tool that will perfectly fit your requirements.
Click here to learn How To Choose The Best SEO Reporting Software Like A Pro.
This alignment will ensure you get the most out of your SEO reporting software and drive significant improvements in your website’s performance and visibility.
1. SEMRUSH (Editor’s Pick)
Editor’s Pick
SEMRUSH
SEMRush equips you with robust tools to tackle your SEO challenges head-on, giving you the insights you need to outsmart your competitors and climb the search rankings.
4.5/5
2114 reviews (G2)
Pricing Starts: $139.95/month
Annual Discount: 17%
Regarding SEO tools, SEMRush is a market leader offering various tools that significantly enhance marketing efforts.
It’s known for its comprehensive features and user-friendly interface, catering to beginners and experienced SEO professionals.
I have used SEMRush extensively and found it valuable for in-depth keyword research.
The competitor analysis has given me insights that have directly influenced my SEO strategies, and the site audit tool has helped me fix issues affecting my website’s search engine rankings.
If you’re considering SEMRush, it’s a robust tool worth exploring. It offers comprehensive features to help you make data-driven decisions and enhance your SEO performance.
Key Features
SEMRush stands out with its extensive feature set:
Let’s start with the Keyword Magic tool, one of the best available, and you will learn how to navigate it.
Let’s enter the keyword in the space provided, for instance, running shoes, and choose the target location from the drop-down.
Once you click on search, it will show all variations of the keyword searched for.
In this case, you can see there are 30989 keywords available, with details like intent, search volume, Keyword difficulty (%), Cost-per-click (USD), and when the result was last updated.
You can also check for all or only keywords as Questions (highlighted).
The keywords relevant to the search are Broad Match, Phase Match, and Exact Match. You click on either of the tabs to see the appropriate results.
To narrow the search, we can filter the search results based on volume, keyword difficulty, and intent, as shown below.
Once we click on a particular result, for instance, “running shoes” in this case, it provides a detailed overview for the keyword like:
- Volume & Keyword difficulty%
- Global volume (Break-up country-wise)
- Intent
- Trend
- CPC
- Available keyword variations
- Relevant Questions
- Keyword clusters (That help to create a topical authority)
Pricing
SEMRush offers flexible plans to suit different user needs:
However, you can opt for the annual plan and save up to 17%.
Pros & Cons
Success Stories
Brands like Samsung, P&G, and FedEx have benefited from using SEMRush.
Users highlight its robust competitor analysis and keyword research capabilities. Many find the site audit tool invaluable for uncovering technical SEO issues.
Check out the SEMRush success stories here.
User Reviews
Bottomline
SEMRush offers a comprehensive suite of tools, leaving no stone unturned for anyone serious about improving their search engine rankings.
From in-depth keyword research to detailed competitor analysis, it provides actionable insights that can refine any SEO strategy. Its versatile features and ease of use make it a valuable tool for digital marketers and SEO professionals.
2. Surfer SEO ( Best on-page SEO tool)
Surfer SEO
Surfer SEO offers advanced, AI-driven on-page optimization to help your content rank higher by analyzing and adapting to real-time data insights.
4.8/5
509 reviews (G2)
Pricing Starts: $89/month
Annual Discount: Up to 22%
Surfer SEO stands out in the SEO tools landscape for its innovative approach to on-page optimization.
It combines machine learning and data analysis to help you rank better by creating content tailored to search engine optimization.
I’ve found Surfer SEO’s Content Editor to be a real game-changer for my content.
It fine-tunes my articles with spot-on keyword suggestions and real-time optimization tips, significantly boosting my search rankings.
It helps align content with what search engines expect, and the results have been great!
Here are a few snips of my articles scoring 97/100 and even 100/100 Content Score, which clearly outranks the competition regarding content quality.
Key Features
The Content Editor helps optimize the content in real-time by providing feedback on the number of words, headings, paragraphs, or images your content should have.
Content score is a real-time responsive metric that shows you if you are on track for optimization.
Let’s start by creating a post and choosing the keyword “running shoes.”
Once we start the post, the content score is 6/100. If you look closely, Content structure highlights how our post should be structured in terms of words, Headings, paragraphs, and images. For instance, in the current example, it says:
- The word count for the post should be between 1651 and 1899.
- It should have a minimum of 23 headings (H1, H2, H3, etc.), and the upper limit is 107.
- There should be at least 25 paragraphs.
- The content must have images between 44 and 129.
It also provides a post outline for headings based on ranking the top results on SERPs. Once we include them, the content score goes up significantly.
As we can see, the content score is already 51/100. We generally can’t include the headings directly and need to tweak them based on our content plan and what we will share with the readers.
However, it provides a basic framework for planning your blog post layout, which is both user—and search-engine-friendly.
It helps to share the NLP-ready keywords that we can plan to include in our content plan.
This will make our content search engine friendly by passing signals to crawlers that this topic can be ranked higher in search results as it includes all the suggestive keywords the audience seeks.
A quick sidebar: Please ensure that keywords do not overstuff your content and should reflect naturally in your content. Over-stuffing keywords is a big NO, as it will jeopardize your SEO efforts.
To learn more, read our blog post, Adding Keywords: 7 Essential Tips To Boost Your SEO Impact.
Next, we can learn about the keyword research tool and how it helps create topical authority by providing relevant keywords.
You can enter the target keyword in the space provided and select the location. For instance, we have the target keyword as “running shoes” and the location as the United States.
Please ensure the Topical Map is toggled ON. It will help us create a list of keywords to enhance topical authority.
The result is that we have a curated list highlighting the pillar page and supporting pages as below:
Pricing
Surfer SEO has multiple pricing tiers to accommodate different needs:
However, you can opt for the annual plan and save up to 22%.
Pros & Cons
Success Stories
Many SEO professionals and marketers have successfully improved their search engine rankings using Surfer SEO.
Users frequently highlight its data-driven recommendations for helping create content that resonates with search engines and readers. To name a few:
Click here to explore more.
User Reviews
Bottomline
Surfer SEO offers powerful features designed to streamline on-page SEO strategies.
Its data-driven approach makes it a must-have for anyone serious about boosting their search engine rankings. Surfer SEO is a strong choice if you need precise, actionable insights.
3. DashThis ( Best SEO Reporting tool)
DashThis
DashThis centralizes your marketing data into easy-to-use dashboards, streamlining your reporting process for more effective decision-making.
4.8/5
77 reviews (G2)
Pricing Starts: $49/month
Annual Discount: Up to 15%
When it comes to SEO reporting tools, DashThis is a standout option. Its interactive interface and customizable dashboards make it ideal for marketing teams looking for straightforward reporting solutions.
I’ve been using DashThis, a tool that has simplified my reporting process and saved me a significant amount of time.
Its preset templates are a lifesaver, and the automated reports have streamlined my SEO performance monitoring, freeing up my time for other important tasks.
Key Features
DashThis supports many integrations like Google Analytics GA4, TikTok Ads, Hubspot, etc., making it a go-to reporting tool for businesses and freelancers.
Dashthis provides numerous SEO reporting templates with a few examples as below:
Pricing
DashThis offers flexible pricing based on the number of dashboards:
However, you can opt for the annual plan and save up to 15%.
Pros & Cons
Success Stories
Users across marketing agencies and corporate teams praise DashThis for its simplicity and ability to consolidate data from multiple sources. Let’s explore the success stories below:
User Reviews
Bottomline
DashThis is not just a tool; it’s a comprehensive solution for SEO reporting. Its customizable dashboards and seamless integrations make it adaptable to any reporting needs.
And the best part?
Its user-friendly interface makes it accessible to all, from seasoned marketers to SEO reporting beginners.
4. Morning Score
Morning Score offers a simplified SEO approach, making search engine optimization’s complexities more approachable.
Its clean, user-friendly interface is a good option for individuals and small businesses looking for a straightforward tool for tracking keywords and SEO reporting.
Using Morning Score has simplified my SEO tasks significantly.
The keyword research tool helped me discover new ranking opportunities, and the website health checker highlighted several areas for improvement that boosted my site’s performance.
Key Features
Pricing
Morning Score offers flexible pricing plans based on user needs:
If you choose the annual plan, you pay for 10 months and get 2 months free.
Pros & Cons
Bottomline
Morning Score offers a practical solution for those seeking a straightforward SEO tool.
Its features are comprehensive enough to aid small businesses and marketers in refining their SEO strategies, making it a worthwhile investment.
5. Nightwatch
Nightwatch is a versatile SEO tool designed to help businesses improve their online visibility through accurate rank tracking, detailed reporting, and comprehensive site audits.
It offers many features tailored to marketers and SEO professionals, making it a powerful asset in any digital marketing strategy.
I found Nightwatch excellent for tracking keyword rankings across search engines and locations.
Its customizable reports helped me present data to clients effectively, and the site audit tool was crucial in fixing technical issues that improved website performance.
Key Features
Pricing
Nightwatch offers three main pricing plans:
It also provides higher plans with increased keyword tracking, API access, white-label reports, etc.
You can save up to 20% if you choose to go for annual plans.
Pros & Cons
Bottomline
Nightwatch offers a robust suite of SEO tools that help businesses improve their search engine rankings.
Its accurate rank tracking, customizable reporting, and comprehensive site audit features make it an excellent choice for marketers and SEO professionals looking to enhance their strategies.
6. SEO PowerSuite
SEO PowerSuite offers a robust collection of SEO tools designed to help boost your website’s search engine rankings effectively.
Its four core tools – Rank Tracker, WebSite Auditor, SEO SpyGlass, and LinkAssistant – cover every aspect of SEO, making it an all-in-one solution for marketers.
I’ve been using SEO PowerSuite for a few months and have found it invaluable. The WebSite Auditor has helped me uncover technical SEO issues holding back my site’s performance, and the Rank Tracker’s detailed reports allow me to monitor progress effectively.
Key Features
Pricing
SEO PowerSuite has both free and paid versions (Only yearly plans available):
Pros & Cons
Bottomline
SEO PowerSuite is a robust SEO toolset that provides a comprehensive solution for marketers. Its ability to handle everything from rank tracking to backlink analysis makes it an excellent choice for anyone serious about optimizing their online presence.
7. Mangools
Mangools is a user-friendly suite of SEO tools designed to assist marketers, bloggers, and SEO professionals improve their websites’ performance.
The suite includes several individual tools: KWFinder (one of the best keyword research tools available), SERPChecker, LinkMiner, SERPWatcher, and SiteProfiler.
Key Features
Pricing
Mangools offers a transparent pricing structure with three main plans:
If you choose annual plans, you can save up to 35%.
Pros & Cons
Bottomline
Mangools is an accessible SEO tool suite with insightful features like keyword research and SERP analysis. As one of the top paid SEO tools available today, this platform stands out for its robust features and competitive pricing.
Its straightforward design and affordable pricing make it an excellent choice for those looking to enhance their SEO strategies without overwhelming themselves with overly technical details.
8. RAVEN Tools
Raven Tools is a robust SEO platform for digital marketers and SEO professionals. Its combination of SEO reporting tools, social media management features, and backlink tracking makes it an excellent choice for enhancing search engine optimization efforts.
Raven Tools has proven to be an invaluable asset in my SEO campaigns.
The LinkSpy tool, for instance, has provided me with a wealth of insights into my competitors’ backlink strategies, empowering me to stay one step ahead.
Additionally, the site auditor has been instrumental in identifying and resolving technical issues hampering my site’s performance, boosting its health and visibility.
Key Features
Pricing
Raven Tools offers five main pricing plans:
You can always contact Raven for enterprise plans if you need even more users, domains, keywords, crawls, or backlinks.
Just be mindful that choosing annual plans can help you save up to 30%.
Pros & Cons
Bottomline
Raven Tools offers a robust suite of SEO tools that can benefit marketers and agencies looking for a versatile platform. Its features provide detailed insights and flexible reporting, making it a worthy investment for those aiming to boost their search engine optimization efforts.
9. Databox
Databox is an all-in-one SEO reporting tool that helps marketers, SEO professionals, and businesses visualize their data in real time. With its intuitive dashboard, Databox is designed to simplify complex data, making it easier to track and understand key metrics across multiple sources.
I’ve been using Databox for my marketing campaigns, and it has made reporting so much easier.
The ability to consolidate data from different sources into one platform has been a huge time-saver, and the mobile app keeps me updated on my campaigns’ performance even when I’m on the move.
Key Features
Pricing
Databox offers several pricing tiers to cater to different needs:
If you go for an annual plan, you can save 20%.
Pros & Cons
Bottomline
Databox offers a comprehensive solution for marketers and businesses looking to streamline their SEO reporting. Its interactive interface, a wide range of integrations, and automated reporting features make it a worthwhile tool for anyone serious about data-driven decision-making.
10. SpyFu
SpyFu is a versatile SEO tool known for its extensive competitor analysis capabilities. It helps businesses uncover competitor strategies and gain insights into their SEO performance.
With features like keyword research, backlink tracking, and PPC analysis, SpyFu stands out as a comprehensive solution for marketers.
Using SpyFu has given me deep insights into my competitors’ SEO strategies. The RivalFlow AI is particularly impressive, allowing me to keep up with real-time changes and adjust my strategy effectively.
Key Features
RivalFlow AI
RivalFlow AI is SpyFu’s cutting-edge feature that provides real-time insights into competitor activity.
By leveraging artificial intelligence, it tracks changes in competitors’ strategies, helping users adjust their SEO and PPC tactics accordingly. This tool is essential for staying ahead in the competitive landscape and stands out in SpyFu’s feature set.
Pricing
SpyFu offers flexible pricing plans to suit different needs:
Yearly plans save you up to 30%, and yes, they offer a 30-day money-back guarantee.
Regardless of your plan, SpyFu grants unlimited access to its full database, allowing you to leverage as much data as needed.
Pros & Cons
Bottomline
SpyFu is an exceptional SEO tool with advanced competitor analysis, keyword research, and PPC insights. The inclusion of RivalFlow AI makes it even more valuable, providing real-time intelligence that can significantly enhance your marketing strategy.
11. Kissmetrics
Kissmetrics, an advanced analytics platform, empowers businesses by providing a detailed understanding of customer behavior and enhancing their marketing strategies.
Unlike traditional SEO tools, it focuses on user insights, equipping you with valuable data to refine your online marketing and SEO reporting.
Kissmetrics has been a game-changer in my journey, helping me understand how users interact with my website. The behavioral segmentation feature has been my secret weapon, enabling me to tailor my marketing campaigns and significantly improve conversion rates.
Key Features
Pricing
Kissmetrics offers custom pricing based on your specific needs and goals. This means that the cost of your subscription will depend on factors such as the number of users you need to track, the volume of data you generate, and the level of support you require.
This ensures you get access to the features that matter most to your business without paying for unnecessary extras.
Off-late, they have 2 pricing options, but the customized ones are more popular.
Pros & Cons
Bottomline
Kissmetrics stands out with its focus on customer behavior analysis and advanced analytics features. While it might have a learning curve and custom pricing, its comprehensive insights make it a valuable tool for marketers aiming to understand their customers and enhance their marketing strategies.
12. Google Looker Studio
Google Looker Studio, earlier known as Google Data Studio, is a robust SEO reporting tool that enables users to transform their data into informative reports and dashboards.
Key Features
It integrates seamlessly with various Google services, including Google Search Console, making it a powerful option for anyone looking to improve their SEO reporting using free SEO tools.
I’ve been using Google Looker Studio for my SEO reporting needs, and its integration with Google Search Console has provided invaluable insights.
The customizable dashboards help me present data visually appealingly, which is excellent for sharing insights with my team.
Key Features
Pricing
It is a free tool that enables businesses of all sizes to create custom SEO reports and dashboards without additional costs.
Also, there is an option for Looker Studio Pro at a minimal cost of $9 per user per project per month.
Pros & Cons
Bottomline
Google Looker Studio is an excellent SEO reporting tool for businesses seeking a free and customizable solution. Its seamless integration with Google services, customization features, and collaboration options make it a worthwhile choice for anyone seeking to improve their SEO reporting.
13. Google Analytics
Google Analytics is one of the most widely used SEO reporting tools. It offers invaluable insights into website traffic and user behavior. Marketers can refine their strategies to boost website performance by tracking and analyzing data.
I’ve been using Google Analytics for several years (free version only), which has helped me better understand my audience.
The conversion tracking feature has been handy to measure the success of my marketing campaigns.
Key Features
Pricing
Google Analytics is available in two versions:
Pros & Cons
Bottomline
Google Analytics is one of the top free tools for SEO reporting, offering insights into website traffic and user analytics. Despite the steep learning curve, its comprehensive features make it an essential tool for marketers looking to optimize their online strategies.
Selection Criteria For SEO Reporting Tools
Choosing the right SEO reporting tool is crucial for effectively analyzing your website’s performance.
Here are some key features to consider:
TL;DR
1. Data Integration:
A tool that integrates with various data sources allows for a comprehensive analysis of your SEO strategy. For example, SEMRush integrates with Google Analytics, Google Search Console, and more, making it a versatile choice.
2. Customization:
Being able to customize reports ensures that you can highlight the metrics that matter most to your business. DashThis offers customizable dashboards, allowing users to tailor their reports based on the audience and specific goals.
3. Scalability:
A scalable tool can grow in tandem with your business, accommodating increasing data needs. SEMRush excels here, offering different pricing tiers and features suited for freelancers, agencies, and large enterprises.
4. Usability:
Surfer SEO’s user-friendly interface instills confidence even in beginners, helping them optimize their content effectively. Its interactive design ensures you can quickly understand and utilize the data it provides.
5. Reliability:
SEMRush, a tool trusted by SEO professionals worldwide, has earned a reputation for delivering reliable data. This reassures you that the data you receive is accurate, assisting you to make informed decisions with confidence.
6. Reporting:
The ability to generate automated and detailed reports is crucial for tracking progress. DashThis excels at automated reporting, enabling regular insights with minimal manual effort.
7. Insights and Recommendations:
Tools that provide actionable insights help refine your strategy. Surfer SEO provides on-page optimization suggestions, making aligning your content with search engine expectations easy.
Wrapping Up
Choosing the best SEO reporting software is crucial for driving your website’s growth and understanding its performance.
The right tool offers more than just data; it provides insights that empower you to refine your SEO strategy.
Do you want to track keyword rankings, analyze your content’s performance, or visualize your site’s data? It’s critical to identify the tool that fits your needs.
SEMRush, Surfer SEO, and DashThis are popular options because they cover a range of SEO needs. SEMRush is known for its comprehensive features, Surfer SEO specializes in content optimization, and DashThis excels in data visualization.
When evaluating tools, consider their usability, data integration, scalability, and ability to provide actionable insights.
This significant time-saving advantage allows you to focus on strategic decisions and improve your site’s search engine rankings, making it an ideal investment for your business.
An effective SEO reporting tool is essential to your digital marketing toolkit.
It’s important to evaluate your needs, test a few options, and find the one that aligns with your business goals.
This process will ensure you choose the best tool to meet your specific requirements and help you achieve your SEO objectives.
About the Author, Sumit
As an adept omnichannel marketing strategist specializing in email, social media, content marketing, and PPC advertising, my approach is designed to meet and exceed your goals. Through innovative marketing techniques and harnessing the power of digital platforms, I empower clients to broaden their audience, elevate brand visibility, and catapult revenue.
Let’s collaborate to transform your brand’s potential into tangible success.